Is marketing to kids right?
Of course not, when the products are unhealthy and full of ingredients we can't even quite pronounce.
But produce companies, please listen.
We want you to market fruits and veggies to our kids.
I love veggie gardening and educating about eating healthy but it will take a while before the whole country is eating healthy because it's 'good for us'.
We should still keep encouraging education but in the short term if it takes some marketing to get kids (and adults) to eat more fruits and veggies, we'll take it.
THE FUN GAME THAT GETS EVERYONE EATING MORE FRUITS AND VEGGIES IN FIVE DAYS.
Friday, October 3, 2014
Wednesday, September 17, 2014
Change the Reality
A family goes grocery shopping and buys whatever they need according to the meal plan for the week. They get back and put away the groceries together. They cook their meals at home. The kids help to prep the veggies and they sit down to dinner together every night.
For most families, the above is a fantasy.
Reality is drive thru, soccer games, after school activities and eating on the go.
For now, we have to accept that this is how it is.
The question then is how do you infiltrate a culture, a community, a family with more healthful options? With fruits and veggies?
Because it will only be a a shift in the culture at home and from outside that can bring about real changes in eating patterns and habits.
That means parents making changes at home as well as the village making changes at the baseball field and the principals saying no to handing out candy in school.
If we focus on the positive, the negative dissipates.
Reality can be changed and it begins with you of course.
For most families, the above is a fantasy.
Reality is drive thru, soccer games, after school activities and eating on the go.
For now, we have to accept that this is how it is.
The question then is how do you infiltrate a culture, a community, a family with more healthful options? With fruits and veggies?
Because it will only be a a shift in the culture at home and from outside that can bring about real changes in eating patterns and habits.
That means parents making changes at home as well as the village making changes at the baseball field and the principals saying no to handing out candy in school.
If we focus on the positive, the negative dissipates.
Reality can be changed and it begins with you of course.
Tuesday, September 16, 2014
Buy the Rainbow
We eat fruits and veggies on a regular basis but it's only recently that I started shopping with Eat the Rainbow Challenge in mind.
It makes a HUGE difference.
Once you understand the system and the colors associated with the days, it can be a great guide when shopping for your groceries.
Remember the Michael Pollan's advice about shopping in the periphery of the grocery store?
Well, when you are the produce section, keep in mind the Eat the Rainbow Challenge score sheet and it will be a great tool to help you buy all the colors and thus a varied selection of fruits and veggies for the week.
It makes a HUGE difference.
Once you understand the system and the colors associated with the days, it can be a great guide when shopping for your groceries.
Remember the Michael Pollan's advice about shopping in the periphery of the grocery store?
Well, when you are the produce section, keep in mind the Eat the Rainbow Challenge score sheet and it will be a great tool to help you buy all the colors and thus a varied selection of fruits and veggies for the week.
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