What's with the game?

We all know eating fruits and veggies is good for us.
So why are you (Barti) making a game out of this anyway?

The answer is simple. To make it more fun.

It's boring to do anything because it's good for us. Especially when you try to get others to do it.
It's great if you are inspired and are able to pull off eating healthy for yourself and your family.

But if like many of us, you struggle to make better choices for yourself and the family, are exasperated by all the effort you put in (that gets negated by big corporations marketing and demands for trips to fast food restaurants), struggle with the time and energy to battle strong-willed kids and in general need a little help without the pressure, I urge you to give it a shot.

Eat the Rainbow Challenge is about colors and fun and doing stuff together as a family. 
AND it's at no cost. 
Why not give it a shot?